Damian with Wieden + Kennedy, Portland

Powerade were looking for a tonal shift away from the more serious work of the past. The answer was Earl, a coulda-woulda Bodega owner who, had it not been for the lack of Powerade in his day, woulda been the best at everything - basketball, soccer, levitating, everything. Hell even this write-up woulda been better if Earl had written it.

Here’s the first spot, the rest of the campaign is due to go live in early April.

As part of the campaign we created 6-second Twitter Amplify ads across all sports.  

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