Goodby, Silverstein & Partners, San Francisco

To launch the Sonic, Chevy's first ever small car, we set about showing off it's fun, fearless, go-getting spirit. And nothing says 'fearless' like bungee jumping. We built a 90ft platform out of shipping containers in Long Beach, CA, before enlisting the internet to help digitally push the car. 9 hours and 2.5 million clicks later, the Sonic was launched, kicking and screaming.

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