ChevroletDamian with Goodby, Silverstein & Partners, San Francisco
To launch the Sonic, Chevy's first ever small car, we showed off it's fun, fearless spirit. And nothing says 'fearless' like bungee jumping into a paddling pool. So we asked the internet to help digitally push the car off a 90ft shipping container platform in Long Beach, CA. Nine hours and 2.5 million clicks later, the Chevy Sonic was launched, kicking and screaming.