Old SpiceDamian with Wieden + Kennedy, Portland
Old Spice wanted to find a way to thank customers who had written nice things about them on Twitter. The answer was blindingly obvious- create a time-travel portal, travel into the future and return with personalized proof of Old Spice user's future success. Which we did, within budget.
Fun fact: The recipient of the half-eaten corndog was later burgled and the artifact was the only thing stolen, ‘it’s proof our campaign worked’ we said, in the hope it would console him. It did not console him.
︎ this way projects this way ︎