Oak Milk

Matt and Damian with The Monkeys, Sydney

In order to give Oak a new reason for being, we positioned the thick milkshake as the answer to ‘hungrythirsty’ and created a slightly-disturbed character to help shake viewers out of their weak, pathetic mid-afternoon ditherings.

Fun Fact: The campaign has been running since 2011, mainly because no-one has dared tell him to stop.

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